Candidates who have passed (Eligible for Higher Studies) the HSE of the Kerala State Board of Higher Secondary Examination or any other examination recognized as equivalent thereto with not less than 45% marks in aggregate shall be eligible for admission.

• Be competitive in a rapidly evolving world where diverse forms of media increasingly converge to enable new modes of communication.
• Capitalize on existing and emerging employment opportunities in digital content creation and distribution within the rapidly-changing creative economy.
• Students will be able to conceptualize, design, and produce works in media based on effective principles and practices of media aesthetics for a target audience.
• To develop the learner into competent and efficient Media & Entertainment Industry ready professionals.
• To demonstrate an understanding of the history, development, and practice of print media, electronic media, and the new media.
• To empower learners by communication, professional, and life skills.
• To prepare socially responsible media academicians, researchers, professionals with a global vision.
• To impart Information Communication Technologies (ICTs) skills, including digital and media literacy and competencies.
• Shall become ethically committed media professionals and entrepreneurs adhering to the human values, the Indian culture and the Global culture.
• Shall acquire an understanding of the importance of cooperation and teamwork.

• PSO01: Understanding the crucial role played by media in society and the concept of various media productions with its types, elements, and sources.
• PSO02: To produce professional-quality digital projects that demonstrate the skills needed in today’s digital media environment and increases the chances of employment.
• PSO03: To demonstrate proficiency in the use of Graphic Design software and hardware.
• PSO04: To Maximize their broad base of skills in creative (thinking, writing, drawing, editing, research), technical (video, audio, animation, web, social media, digital distribution), communication (teamwork, collaboration, oral/written) and entrepreneurial skills (math, ethics, marketing, basic business operations).
• PSO05: Practicing various exercises which help students to be better placed while searching for media-related jobs. Workshops and industrial visits provide practical exposure and industry linkage opportunities.
• PSO06: Technologically Efficient Professional: Capability to use various communication technologies and ability to use various software for content creation, content editing for various forms of publishing platforms
• PSO07: Obtain significant knowledge on fundamental and advanced aspects of Visual Communication
• PSO08: Gain in-depth knowledge on pre-production, production, and post-production process in Film Making
• PSO09: Gain proficiency in studio techniques such as photography, videography, multi-camera production, and videography.
• PSO10: Assimilate technical skills in photography, cinematography, audio editing and video editing, 2D &3D Animation, and web designing.
• PSO11: Gain insight into the various aspects of drawing, scriptwriting, direction, and graphic designing.